Company
Tag.bio
Tag.bio is an agile data analytics platform that is used in the medical and life science research fields that seeks to make data analytics more accessible. Tag.bio is in the startup incubator phase, and will be demoing their product to venture capitalist for their series A round of funding.
Project
Website and Style Guide Redesign
A revamped aesthetic, brighter, and suited for the healthcare industry.
Intriguing to users, but without too much technical detail.
Attractive to investors and future employees.
Role
UX Research and Design
Lead a UX team of 3 through market research, usability testing, analysis, ideation, creation of style guidelines and wireframe design.
Process
Research: Background research and competitive analysis on the healthcare data analytics startup space
Analyze: Determine hypothesis, design user flows, recruit and interview participants. Synthesize findings, create personas, narrow down potential UI style directions.
Ideate: Ideate potential solutions, define initial style guide, and create site wireframes
Deliver: Present high fidelity mockups and finalized style guide
Impact: How successful was this project?
Research
Identify target users, interview them, discover user pain points and areas of opportunity.
Analyze
User Pain Points Summary
Complex language and branded terms.
Overall absence of healthcare feel.
Doesn't convey the company’s mission and culture.
Ideate
Deliver
Impact
Result
Tag.bio went on to secure substantial funding in it’s series A round with the website developed in this project.
Client Feedback
"We were pleased to move so quickly to a finished product we are all proud of." -Mark Mooney VP of Customer at Tag.bio